Australia is set to impose significant penalties on supermarket chains found exploiting their influence over suppliers. As per the new regulations announced by the government, supermarkets with annual revenues exceeding 5 billion Australian dollars must adhere to a previously voluntary industry code of conduct. The targeted chains, including Woolworths, Coles, Aldi, and Metcash, collectively dominating over 80% of the market share, may face fines of up to 10% of their annual turnover for any breaches of the code. This crackdown aims to ensure fair practices and competition within the supermarket sector. To address concerns related to the imbalance of bargaining power between supermarkets and suppliers, the Australian Competition and Consumer Commission will establish an anonymous complaints mechanism for suppliers and whistleblowers. The initiative follows a report by former competition minister Craig Emerson, highlighting the inadequacy of the previous code in rectifying power differentials. The current reforms strive to promote competitive pricing and fairness for both consumers and farmers. With Woolworths and Coles controlling a significant portion of the grocery market, efforts are being made to enhance competition and prevent anti-competitive behaviors. The government's proactive stance seeks to foster a more balanced and transparent relationship between supermarkets and suppliers. Australia's grocery market, known for its concentration among a few major players, will witness stricter enforcement measures to uphold fair trading practices and protect the interests of both consumers and suppliers.